The Courses
(All courses carry 3 credits unless otherwise noted.) 301 Fundamentals of Marketing 398 Internship 1-3 cr 410 Consumer Behavior 412 Marketing Research 421 Product Strategy 422 Promotional Strategy 425 Sales and Distribution Strategy 437 International Marketing 441 Marketing Management 450 Direct Marketing 455 Internet Marketing 465 Retailing Management and Technology 491I Services Marketing 491S Small Business Marketing 496 Independent Study 1-3 cr 499J Tools for Professional Success 499K Honors Internship 499P Honors Project 499T Honors Thesis 499Y Honors Research |
© 2011 University of Massachusetts Amherst • Site Policies
This page is maintained by the Center for Educational Software Development