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Career possibilities in marketing are as varied as the wide variety of marketing functions that must be performed and managed. A number of these are as follows:

Marketing Research
A career in marketing administration typically follows the attainment of success in the fields of sales, advertising, or research. A marketing manager has responsibility for the overall guidance of the marketing program or for particular facets of the total program which include the product line (product management), sales (sales management), advertising (advertising management), channels of distribution (trade relations management), and the like.

Advertising
The advertising field offers many challenging career possibilities. Some jobs exist with advertisers (manufacturers and re-sellers such as retailers); some are with advertising agencies that develop campaigns and programs for clients; thorough grounding is expected in marketing and also a knowledge of English, art, psychology, and related communications and behavioral science fields depending upon which aspect of the field is emphasized.

Retailing and Wholesaling
Sales work and merchandising are among the important job categories in these institutions. People may start as management trainees in department stores or large corporate retail or wholesale chains. Small resale enterprises are also offering fruitful opportunities for many marketing graduates.

Selling
In all selling it is important to distinguish between the clerk or “order-taker” who performs routine functions and the creative salesperson who must build buyer interest and desire for a brand or a service. The latter must be well trained in the product or service line and be able to deal with management personnel of firms that are contacted.