Courses
All courses carry 3 credits unless otherwise specified.
591, 592, 593, 594, 595 Seminar
Various topics related to the management, business, and financial functions of sport organizations.
593B Seminar - Sport Promotion and Sales
This course provides in-depth focus on two major revenue-generation components of the sport industry. It is divided into two distinct modules: 1) retail sales promotion focusing on tactics used to leverage sport sponsorship to drive sales; and 2) sport sales and sales management, focusing on relationship selling and the sport industry’s best practices.
594B Seminar - Sport Event Management
Topics essential to the management of sports events: finance, sponsorship, advertising, public relations, site preparation, tournament operations and risk management. Theoretical understanding enhanced through application of information to an actual event.
623 Sport Marketing
Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities.
624 Sport Finance and Business
Analysis of the financial issues related to the operation of public and private sport organizations. Specific topics include: structure of sport industry; determinants of profitability; forms of ownership, taxation, and financing.
635 Sport and the Law
This course provides an understanding of the legal issues involved in the supervision, management and business operations of sport enterprises. The course adopts a managerial approach to legal issues that confront sport managers, including tort law, contract law, constitutional law, antitrust law, agency law, intellectual property law, administrative law, and governance and participation issues in professional sport and amateur athletics.
636 Sport Organizational Behavior and Development
Analysis of nature and scope of the sport enterprise; investigates organizational behavior within the management of sport organizations; explores the area of human resource management; examines contemporary social problems and the future of sport.
661 Social-Historical Foundations of Modern Sport
Critical historical analysis of sport as a social structure in the U.S. Key areas of exploration include sport as a cultural product, social relations within sport, sport management structures, and contemporary social issues.
676 College Athletics
Analysis of the organizational structures within college athletics, investigation of the management of college athletic departments and organizations, and discussion of the contemporary issues affecting college athletics.
680 Strategic Management Issues in the Sport Industry
Integration of multiple disciplines (marketing, organizational behavior/development, law/risk management, finance, socio-cultural) this case study-based course challenges students to identify and address current strategic issues facing sport executives across a broad range of sport industries including professional teams, consultancies, college athletic and manufacturers. Topical issues explored include entrepreneurship and the effective use of marketing and management analytics.
688 Sport Labor Relations
Analysis of labor relations in the professional sport industry. Emphasis on negotiation, arbitration and the laws of contracts, antitrust, agency, and labor relations. Examination of the collective bargaining process through negotiation project.
691, 692, 693, 694 Seminar
Various topics related to the management, business, and financial functions of sport organizations.
692A Seminar - Economics of Sports
Students use economic analysis to study a wide variety of issues affecting the sport industry. Both professional and college sports examined.
693A Seminar - Applied Sport Marketing Research
Survey design, implementation and analysis relating to sport audiences and consumers with a focus on brand management theory. Students participate in market research projects in conjunction with regional and national sports organizations. Lecture and field work.
694B Professional Development Seminar
A comprehensive overview of the various segments within the sport industry. Students assess their own personal and career interests and learn how to effectively research jobs, choose careers in line with interests, and market themselves to prospective employers. Credit, 2.
696 Independent Study
Special projects, studies, or research. Credit, 1-6.
697D Special Topics in Sport Analytics
A wide-ranging examination of the fast evolving segment of analytics and technological systems in sport. Topics examined include player performance and team building, in-game decision making, analytics theory, organizational analytics, and data-driven decision making in areas such as marketing, pricing, contracts, and venue management.
698 Practicum in Sport Management
Students work as interns within a variety of sports industry segments including: professional sports, collegiate sports, amateur sports, consulting agencies, sporting goods, and other sport-related corporations. Prerequisite: 3.00 GPA. Pass/Fail only. Credit, 6.
699 Master’s Thesis
Credit, 6.
791, 792, 793, 794, 795 Seminar
Various topics such as research in sport management/theory.
796 Independent Study
899 Dissertation
Credit, 18.
